Welcome to Brand & Athlete—Where You Become the Story

At Brand & Athlete, hosted by Jay F. Hicks and Keith Miller, we’re dedicated to transforming lives. Whether you’re an athlete looking to maximize your NIL, or a visionary aiming to elevate your brand, we provide the tools and insights to help you succeed. Our mission empowers you to ‘Be the Story’—taking control of your narrative and turning aspirations into achievements.

What Can You Expect?

    1. 1. Community and Support: Engage with like-minded individuals dedicated to excellence.
    2. 2. Expert Insights: Access actionable advice to navigate the complexities of NIL and personal branding.
    3. 3. Empowerment: We empower you to take control of your narrative and turn aspirations into achievements with the mantra to ‘Be the Story.
    4. We believe in the power of a great story—the one you write every day. Whether you’re strategizing over NIL rights or building a personal or corporate brand, our goal is to guide you to not just compete but to set the pace. Dive into our resources, and start shaping the extraordinary tale of your brand and life. Together, let’s craft stories worth telling

Join Our Community

Subscribe now and receive our free NIL Success Checklist! Embrace your journey to ‘Be the Story’.

Discover More Resources

Brief description inviting visitors to explore detailed resources on NIL, branding, and personal empowerment read more