From Small Town to Big Dreams: Kennedy Webb on College Dance, NIL, and the Power of Personal Branding!
Ready to learn how athletes in underrepresented sports can thrive in NIL? In this live interview, Washington State’s Kennedy Webb shares her journey from St. Louis to college cheer and dance, all while building a powerful personal brand. She’s proving that you don’t need to be in a high-profile sport to make an impact—just a passion for your story and the drive to tell it.
We talk about her goals, the challenges of NIL for cheer athletes, and her best tips on building a brand that resonates. Whether you’re an athlete, creator, or someone ready to take control of their brand, Kennedy’s insights are packed with inspiration and practical advice.
📋 What You’ll Learn:
-How college athletes in less-visible sports can make a big impact with NIL.
-Kennedy’s approach to building her audience and connecting with brands.
-Real-life strategies for balancing sports, school, and brand-building.
-Tips on resilience, staying authentic, and pushing through challenges.
💼 This episode is brought to you by Influxer, the platform for empowering athletes in the NIL era with custom merchandise and brand partnerships.
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⏱️ Timecodes:
00:00 – Introduction to Kennedy Webb and her journey in NIL 05:00 – Kennedy’s advice on personal branding and life as a student-athlete
15:00 – NIL challenges and advice for athletes in underrepresented sports
25:00 – Balancing academics, athletics, and brand-building as a college dancer
35:00 – Future goals and final tips for athletes navigating NIL opportunities
👕 Support the Show: Check out our Brand & Athlete merch store
