Elementor #671

Elementor #671

The TRUTH About NIL Agents: Insights with Josh Lens

Navigating Athlete Representation in the NIL Era with Josh Lens

Ready to understand the game-changing world of NIL and how to navigate athlete representation? In this episode, we sit down with Josh Lens—a professor at the University of Iowa, former attorney, and athletics compliance officer. With deep expertise at the intersection of sports, business, and law, Josh provides practical advice for student-athletes, families, and anyone involved in NIL.

💼 This episode is brought to you by Influxer, empowering athletes and schools to maximize their NIL potential through innovative solutions.

📋 What You’ll Learn:

  1. The difference between registered and unregistered agents—and why it matters.

  2. Key factors every athlete should consider when selecting an agent.

  3. Timing your NIL deals: When to hire professional representation and when you don’t need it.

  4. How schools may act as agents in light of the House case settlement—and what that means for athletes.

  5. Real-life examples of successful (and not-so-successful) athlete-agent relationships.

🔔 Don’t forget to subscribe for more insights on NIL strategies, personal branding, and athlete success stories. We release new episodes weekly!

📢 Free Resource:

Download our Ultimate NIL Success Checklist for free and start building your NIL brand today! 👉 Brand&Athlete Playbook

Timecodes:

0:00 – Introduction: Meet Josh Lens and explore his expertise.

3:00 – Registered vs. Unregistered Agents: The critical difference.

10:00 – Selecting the Right Agent: What every athlete needs to know.

20:00 – Timing Your NIL Representation: When to involve an agent.

30:00 – The House Case: How schools acting as agents could change NIL dynamics.

45:00 – Final Thoughts: Josh Lens’s advice for navigating NIL opportunities.

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Check out the Brand & Athlete merch store here 👉 Brand&Athlete Merch Store

📺 Watch More Episodes:

This video is part of our “Be the Story” series, where we explore how athletes are building their brands on and off the field. Watch more here 👉 Brand&Athlete Playlist

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