Brand&Athlete Launches Groundbreaking Show in Historic Partnership with Influxer

Press Release

FOR IMMEDIATE RELEASE

Brand&Athlete Media Company Launches Revolutionary Show and Social Media Content in Historic Partnership with Influxer

[New York, New York] – [September 17, 2024] – Brand&Athlete proudly announces the launch of the Brand&Athlete show, a groundbreaking video series and social media content platform aimed at empowering athletes, coaches, parents, and brands in the Name, Image, and Likeness (NIL) space. This innovative venture is made possible through a historic partnership with Influxer, a leading NIL service provider. The show is set to launch on Tuesday September 27, 2024.

Hosted by Jay F. Hicks and Keith Miller, Brand&Athlete is dedicated to serving the evolving needs of the sports community by providing insightful, actionable content. Hicks, a former collegiate athlete with extensive experience in leading digital strategy and content creation for Division I college athletics and professional sports teams, has worked with athletes at both college and pro levels to build their personal brands and create authentic content. Miller brings a wealth of experience working with hundreds of athletic programs and stays abreast of constant legislation and NCAA rules changes, making it crucial to have these conversations. Their combined expertise saw an opportunity to support student-athletes, college administrations, and parents in navigating the constantly changing NIL environment.

“Our mission is to empower high school and college athletes to conquer the complexities of the NIL landscape by equipping them with the knowledge and strategies needed to navigate the ever-changing world of sports marketing,” said Hicks, host of the Brand&Athlete show. “We envision a world where every athlete can master their own destiny, leveraging their Name, Image, and Likeness for unparalleled success.”

Brand&Athlete is set to revolutionize how athletes and their supporters engage with personal branding and NIL strategies. Imagine tuning in to a video series where each episode brings actionable insights and inspiring stories, making complex topics accessible and engaging. Here’s what to expect:

Expert Insights: Featuring interviews with industry leaders and professionals, offering cutting-edge advice on NIL and personal branding.
Success Stories: Showcasing athletes who have successfully navigated the NIL landscape, sharing their journeys and tips.
Practical Advice: Providing step-by-step guides and tips on building a personal brand, engaging with followers, and maximizing NIL opportunities.
Social Media Content: Consistently engaging posts across major platforms, designed to keep our audience informed and connected.
Educational and Entertaining Content: Infused with our mission, vision, and content pillars, the show aims to both educate and entertain.

“Our goal is to demystify the NIL landscape and provide clear, actionable strategies for athletes,” said Miller. “With my extensive background in college athletics compliance and NIL expertise, having worked with some of the biggest brands in college athletics, I am committed to educating student-athletes on how to navigate these new opportunities confidently and successfully. Influxer will help ensure these conversations lead to athletes being fully equipped to capitalize on their NIL potential.”

The potential for building a powerful personal brand is vast, extending from walk-on student-athletes to professional athletes. Today, student-athletes are building communities with millions of followers. We believe nearly every athlete is capable of growing their audience by delivering great content that showcases their authentic selves. This can then be monetized through merchandise, affiliate marketing, and paid promotions for products and services.

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About Influxer
Influxer is a leading Name, Image, and Likeness (NIL) service provider committed to helping athletes maximize their NIL potential. Through its cutting-edge Influxer Marketplace, the platform connects athletes with brands, facilitating seamless collaborations that drive value for both parties. Influxer has successfully supported athletes with brand deals, leveraging their marketplace to foster connections and unlock monetization opportunities. With a proven track record of working with over 400 colleges and universities, Influxer is at the forefront of empowering athletes to build their personal brands. For more information about Influxer and to explore the opportunities they offer, visit Influxer’s website.

Media Contact: Jay Hicks, Host Brand&Athlete LLC jay.hicks@brandandathlete.com

For more information, visit https://brandandathlete.com/