Ready to learn how a D1 basketball player balances sports, NIL, and content creation? In this episode, we talk with Alyssa Utsby from the University of North Carolina about her journey on and off the court. Whether you’re a student-athlete, content creator, or just a fan, this conversation is packed with value!
📋 What You’ll Learn:
How Alyssa leverages her passion for content creation to expand her brand The balance between basketball, NIL deals, and life as a student-athlete Alyssa’s content strategy for engaging her audience across multiple platforms Insights on branding and staying authentic in the world of sports.
Purchase Alyssa Ustby merch on Bonfire as discussed on the show on Bonfire.
Rode Mics mentioned by Alyssa Ustby during conversation.
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Timecodes:
0:00 – Loving What You Do: Alyssa talks about her passion for creating content and balancing basketball with social media.
2:00 – Alyssa Utsby’s Journey: Growing up in Minnesota, playing for UNC, and becoming a social media influencer.
5:45 – Senior Season & NIL Decisions: The thought process behind returning for another season and balancing NIL deals with her WNBA aspirations.
15:00 – Creating Viral Content: Alyssa’s content strategy and how she engages her audience across multiple platforms.
25:00 – Managing NIL and Personal Branding: How Alyssa navigates NIL deals, creates content, and maintains a strong reputation with brands.
35:00 – The Importance of Authenticity: Why being true to yourself in both sports and content creation is key to long-term success.
45:00 – Alyssa’s Goals and Future Plans: Alyssa shares her aspirations for her senior season, content creation, and life after basketball.
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